Are you wondering how to set your virtual assistant pricing packages? Maybe you are wondering what are virtual assistant packages.
And how do I price my freelance services?
Pricing and packaging your virtual assistant services, and presenting your prices to potential clients can be tricky! This blog will tell you how to create virtual assistant pricing packages for your freelance service! Plus you will learn 3 tips on what not to do when pricing and packaging your services.
What are Virtual Assistant Pricing Packages?
Virtual assistant pricing packages are typically how a virtual assistant (VA) prices their services and presents it to clients.
A virtual assistant package bundles a set of services, or deliverables, for a set price.
To create your virtual assistant pricing packages, you will want to consider the services you can offer. Also, consider the service your client wants or needs help with to solve their problem.
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Types of Virtual Assistant Pricing
You can create different types of pricing packages based on your income goals and what services you offer.
- Hourly Retainer: a set number of hours that recurs monthly. It is ongoing until either party cancels.
- Project-Based Retainer: set deliverables that recur monthly. It is ongoing until either party cancels.
- One-Time Project: a one-time package with set deliverables. This package does not recur.
- VIP Day/Intensive: a one-time package that is delivered and completed in 1 day. This package does not recur.
How to Set Up Virtual Assistant Pricing
No matter whether you are creating your retainer package, a one-off package, or a custom VIP day package, this is the process you will use to price out your services again, and again, and again.
Determine your hourly rate
Create packages with deliverables
Add additional costs
Step 1: Determine your hourly rate
Use this base experience table to help determine your hourly rate. It is important to note that just because you may be new to freelancing does not mean you are a beginner. Experience from a previous job factors in determining rates!
- Beginner rates: $20-$35 an hour
- Advanced rates: $40-$55 an hour
- Experienced rates: $60-$75 an hour
- Expert rates: $80+ an hour
Step 2: Identify deliverables
Break down each part of the package into smaller parts. Then determine how many hours each of those pieces will take.
Multiply the number of hours by your determined hourly rate.
Step 3: Add additional costs
Are there any additional costs needed to provide this service? That could be things like the software you need to pay for to provide the service or deliverable. An example of this might be paying for a Canva Pro membership if you are a graphic designer.
Consider a buffer of 10-20% for errors in the amount of time it takes to complete the work.
Add this cost to the price of the package.
Think about how this number makes you feel. Adjust it down if it seems like a lot, and adjust it up if it seems low.
The most important part of pricing your packages is being confident in the price!
How Many Pricing Packages Should You Have?
There’s no set amount, but a good rule of thumb is one for each service you provide.
If you offer one main service, you can create tiers of packages. Start with a base package with fewer hours or basic services, then a middle option with more services, and a third tier that includes every service.
3 Common Pricing Mistakes to Avoid
1. Don’t hide your pricing:
Make your prices visible to potential clients. You want them to know your pricing so they can accurately assess whether they can afford to work with you.
2. Don’t leave your prices stagnant:
Leaving your pricing the same for each new client you sign will not help you grow. You gain experience with each client, allowing you to raise your rates. You can raise your rates with each new client depending on where you start your rates and the services you offer.
3. Don’t lower your pricing:
Don’t give away free services or lower your pricing to accommodate a potential client who can’t afford your services. Instead, create a smaller package with fewer hours or deliverables that will fit into their budget.
More pricing and packaging resources
Want more help with setting your virtual assistant pricing packages? In The Live Free Academy course I walk you through these steps in depth.
With tools like The Ultimate Pricing Calculator, it is easy to set your virtual assistant packages, and to price your services confidently!