Training to Work from Home: Finding and Selecting Clients
You may have some great ideas for ways to work from home, and you may be able to back them up with skills and talent — but how do you market yourself? Where do your clients come from? Micala Quinn’s work-from-home resources can help you develop a plan to not only establish your home-based business but help you find and select clients that you want to work with.
How to Start a Small Business from Home
Your first step toward working from home is to decide what type of business you want to start. It may be related to the job you have now (marketing, teaching, design) or it may be a completely new venture (virtual assistant, online business manager, podcast manager). The good news? You don’t have to decide right away! Try out several different roles and find the right fit for your skills, experience, and interests.
Finding and Selecting Clients
Define your ideal client. Yep! you have to think about who you want to work with. I firmly believe if you market to everyone, you market to no one. Period. End of story.
However, I know you are probably in the camp of “I just want someone to pay me, someone to hire me” but trust me -- you will connect with the right people and they will hire you... if you know who you want to hire you.
This doesn’t mean you HAVE to turn down people who do not check all your ideal client demographics! If someone comes to you and wants to hire you, you get to make that choice! In the beginning, my guess is you will say yes, as long it seems like a good match. And you will get people attracted to you that are outside your ideal client wishlist, and that’s awesome!
So, to figure out who you want to work with, make sure you:
Map out your ideal client: who are they? What are their interests? What are their pain points? Where do they hang out online? What problem do they need solved? How do they communicate? It’s time to put your detective hat on & research the heck out of them!
Then, use this information to create your ideal client avatar. You can even give them a name and a background - authors do this all the time when trying to get clear on book ideas and how the narrative plays out! Use your ideal client avatar to shape everything from your logo to the style and tone of your writing.
Tips for Working Remotely
Micala Quinn’s work-from-home resources are full of tips for how to start a small business at home, how to find and select clients, build your brand, and more. Download your free starter kit today.