239. How to Talk to Traditional Businesses about hiring freelancers

Episode 239: Land More Freelance Clients Series | How to Talk to Traditional Businesses about Hiring Freelancers (Part 2)



On today’s episode, I am sharing more information about how to talk to traditional businesses about hiring freelancers. This is a continuation of the last episode in the “Land more Freelance Clients” series, so be sure to check out part 1! Landing freelance opportunities with traditional businesses/local brick and mortar businesses is a huge opportunity!

The amount of local small businesses / traditional brick and mortar types of businesses is huge. If you think about where you live, think about the amount of businesses near you or in the towns near you. There are so many businesses that you could potentially work with and when you think about how you only need approximately 3-5 clients total to hit monthly income goals — the potential amount of work available is endless!

You also are likely the only person that these businesses are considering. Using direct outreach with these traditional businesses means there likely is no competition.

1. Make a list of the businesses in your area that may be in need of your serves and create a plan to have conversations and connect with them. 


A challenge that may occur with reaching out to traditional businesses is that they don’t know that hiring freelancers is an option. You will likely have to educate them that this is a possibility and why hiring a freelancer can benefit them compared to hiring an employee.

2. Another option for connecting with local business owners would be going in-person networking events.


At these events, you are going to have to have some conversations and prepare ahead of time about how you can lead others back to your services and how you can help them. You can ask questions like “What are some projects you are working on right now?” or “What projects do you have coming up this year?” You can then share how you can help them with these projects and how you help clients with that.

3. You could introduce yourself to local business owners.

This could be a local coffee shop and make sure that tell them for instance: “Hey, I run social media accounts for business owners. If you know anyone needing help with social media, here are a few of my business cards. I’m sure you have small business owners and entrepreneurs in here all of the time. Would you mind giving them my info if you ever hear of anyone looking for this service?” This not only lets them know that you can help them but also can potentially get you referrals as well.

4. You could start your own social media channel to market.

I don’t typically recommend this if you’re looking for retainer clients because it takes time to start and grow a social media channel from scratch. There are faster options to start with. Check out episode 237 for more information about this!

5. Guest on a podcast that your ideal client listens to.

This does take time because the episode may not go live for a few months and it takes time to research the right podcasts and pitch.

6. You could host trainings or workshops in person or virtually.

You could reach out to different organizations that host networking events and have a presentation and networking about it!

There are so many opportunities and possibilities for working with traditional businesses. I’d love to hear what option you are thinking of on Instagram at: @micala.quinn and don’t forget to check out my Instagram that shares more information with business owners about freelancing: @hire.freelancers. Chat with you there!


In this episode, we cover:

  • Options for getting connected with traditional business owners 

  • The benefits of marketing to traditional business owners

  • Educating traditional business owners on freelancing

Resources and links mentioned in this episode:

  • Sign up for my live workshop on February 13 at 12 PM CST about how to get started as a Virtual Assistant! Sign up at: www.micalaquinn.com/live
  • Check out the new resources added to the website to help you kickstart your freelance journey! Check those out at: www.micalaquinn.com/resources
  • Connect with me on my Instagram that educates and raises awareness about how freelancing is an option for business owners: @hire.freelancers
  • Check out last week’s episode HERE.
  • Connect with me on Instagram! @micala.quinn

  • New to the idea of freelancing? Learn more HERE.

  • Loving the show? It would be so helpful if you could write a review HERE! Thank you!
  • Enroll in the Live Free Academy HERE!

More about the Live Free Podcast with Micala Quinn:

How do I get started? What if I fail? Who will hire me? Is it really possible to create a consistent, full-time income from home?

Welcome to the Live Free Podcast with Micala Quinn where we will be answering these questions PLUS many more! Whether you’re just starting your freelance business (heck even if you don’t know what freelancing is yet) or you’re looking to scale, this podcast will give you tangible business advice along with inspiring interviews to help you create a life and career that works for YOU and YOUR family.

Your host, Micala Quinn, started out teaching high-school English, but when her first child was born, she immediately began searching for something more. She wanted a way to stay-at-home with her daughter (and future babies), but still needed to bring in a full-time income to help support her family. Micala started freelancing, quickly replaced her full-time income, and now helps other moms (like you) get started and grow their freelance business from scratch to 5K and beyond! She believes that being a working mom or a stay-at-home mom no longer needs to be a black and white decision. You CAN have both. On your terms!

Our motto is Mom Strong, Work Smart, and Live Free. Are you in? We’d love for you to join us each Monday, as well as in our Live Free Podcast Facebook community!

This post about how to talk to traditional businesses about hiring freelancers may contain affiliate links, which means if you click one of our affiliate links and decide to make a purchase, we receive a tiny commission from the seller at no additional cost to you. We only share products and services we have used, tested, and love ourselves!**

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